Ahead of the French Open final, NIKE Tennis encouraged Rafa’s fans to send messages of support as he prepared to claim his seventh title. We now the outcome of this match, and now we can also reveal the outcome of those messages. The name of each fan who submitted a message to the NIKE Tennis Facebook page had their name written onto a small ‘paint ball’ which was then fired onto a canvas to create the ‘Unstoppable‘ image of Rafa to celebrate his record-breaking seventh title. See the video below for the ‘making of’ which was created by The Kennedy’s and Wieden + Kennedy.

http://www.youtube.com/watch?v=9UTY_XQLD8c

via Press Release